We are Great Moderators
- have moderated groups for at least 8 years and spent at least 6 months watching and assisting senior moderators conduct focus groups before conducting their first group.
- have deep and rigorous training in qualitative research.
- have strong educational backgrounds in psychology, sociology or anthropology.
- are bilingual in English and Spanish.
Moderators with these credentials are better suited to identify both explicit and implicit insights; unveiling ethnographic behaviors and attitudes toward products and services.
We are a Qualitative Research Company
We conduct custom research, distilling and presenting results that address your specific project inquiries.
- Ethnographic Interviews
- Expert Interviews
- In-Depth Interviews
- Focus Groups
- In-Home Interviews
- Shop Along Interviews
Ingenium Online Services
In 2012 Ingenium Research launched online services to conduct focus groups, in-depth interviews and bulletin boards among Hispanics of different acculturation levels and language preferences.
Online techniques are a great resource for the collection of insights in a fast and effective way avoiding traveling time and associated expenses. Online has particular value in the gathering of advertising insights and concept testing.