Full Service - Qualitative & Quantitative
Methodology based on client’s objectives because one size doesn’t fit all
In the moment and real time research
Artificial Intelligence methodologies
Cross cultural research
Our real point of differentiation
Objective driven approaches as “one size does not fit all
Our Mission: Help clients grow their brands
Partner as trusted advisors to your business.
Recommend the right approach based on your objectives to identify deep insights with powerful recommendations.
Deliver a complete and deep understanding of your consumer and business.
Provide maximum value as we do not only sell insights, we sell growth.
CLIENTS
Ingenium has worked with clients across multiple industries and various Fortune500 companies
Full-service (qualitative & quantitative)
Depending on your needs and objectives, we conduct…
Qualitative Approaches:
Focus Groups, In-Home, Shop Along, Ethnography, In-Depth Interviews, Semiotics, Desk Research
Quantitative Approaches:
Online Surveys, Central location tests
Hybrid Approaches:
Quanti-Quali Insights Mix
In the Moment:
Mobile Ethnography (in-home and shop-along), E-Commerce
Real Time:
Q+Q Survey, Automated surveys, AI Focus groups (up to 100 respondents)
Social Listening:
AI Text Mining Analysis, Semioanalitics
Key Quantitative Solutions
Depending on your budget we can combine any of them with a qualitative approach
We can also help you understand a wide variety of
segments and demographics
Ingenium Research is a one stop shop for your
Cross Cultural research projects
• It is important to recognize that the market is composed of a very diverse mainstream in addition to individual ethnic audiences.
• A Cross Cultural strategy does not mean that one size fits all. On the contrary, a Cross Cultural Strategy is an inclusive approach that recognizes the importance of different segments and ethnicities.
• Let us help you to effectively understand your Cross Cultural spectrum.
Who we are
Maria Parra
Principal
Maria has 20 years of experience in qualitative marketing research. She has conducted research in the U.S. and in Latin America. In 2010, Maria started Ingenium Research, where she has had the opportunity to help various Fortune 500 companies understand diverse audiences. She currently serves clients that represent a wide variety of industries such as CPG, financial services, entertainment, communications, health insurance, packaging, etc. in the U.S. and in Latin America.
Catalina Mutis
New Opportunities Lead & Senior Moderator
Catalina brings 20 years of experience in marketing research and client relations. As an accomplished market researcher and consumer psychologist, Catalina has led research programs both in the USA and Latin America for diverse categories such as food, beverage, media, cigarettes, cars, beauty products, financial services, healthcare, Internet, telecommunications, among others .
Juliana Camacho
Research Lead
Juliana is a highly trained moderator of in-depth interviews and focus groups. She holds a B.A. in Psychology and Masters Degree in Psychoanalysis. Juliana has 20 years of experience managing global research projects in North America and Latin American countries such as: USA, México, Venezuela, Ecuador, Chile, Argentina, and Brazil. She also has experience conducting research projects in Europe and Asia.
Santiago Parra
Video Lead
Santiago has specialized on editing videos since 2005. Along the way, he has collaborated in the edition and sound tracks of independent films (Carrusel la Pelicula, Bolaetrapo and Blue Family), and advertising ads in Colombia, including Coca Cola, Renault, Visa, Kokoriko, among others.
Santiago joined Ingenium in 2012 and currently supports the edition of videos in-house. He is an expert in finding the most relevant insights captured from fieldwork and creating impactful video reports that may include English subtitles for clients that are not fluent in Spanish and even sound track if needed.
Ana María Rueda
Design Lead
Ana Maria is an Industrial Designer with experience in creating innovation processes, brand design and illustration, corporate communications, web design, and graphic design in general. She has the ability to transform concepts and ideas into great visuals and unique user experiences. Ana has led the transformation in our deliverables.
Experience that we bring to the table
> 20 Years of Experience
> 1,500 Projects (both qualitative and quantitative)
Local and International: U.S., Central and South America (including Brazil).
Contact us for more information!
Maria Lucia Parra
Principal – Qualitative Lead
mlparra@ingeniumresearch.com
914-621-1745
